Thursday, January 31, 2013

Job seekers: Thinking outside the box to beat the competition

By: Edie Vaughan

Finding a job nowadays has gotten so complicated. Unemployment is high and competition is stiff.  Thanks to social media like Facebook, and poor decision-making by it's users, very personal inebriating moments, loud political views, and unprofessional fashion statements can easily be accessed and scrutinized by prospective employers.

Non-the-less, if you want to improve your professional visibility, you have to have internet presence on such sites as Linkedin and Twitter

But that’s not even the hard part. Now, you have to be more creative than ever in how you present yourself as the best candidate for the job. You literally have to sell yourself.

Take Frenchman Philippe Dubost. His resume was designed to look like a product on Up to 100 prospective employers were considering giving Paris-based Mr Dubost a job after his creative resume went viral.

Creative: Philippe Dubost has set up an online resume that perfectly mimics an Amazon webpage

Billboards have also become a platform to shout-out to all passers-by that you're hurting for a job. Brandon Stuard, a desperate and caring husband in Toledo, used one to help his layed-off wife, find a job.

billboard hire wife

Then there’s the resume video. Yes, to get the job, you now have to have on-camera talent. This format can be a little tricky, though. It is a slippery slope that can get you fired before you even get the job.

You not only have to “preform” in front of the camera; you also have to have production skills. Or, have the cash to hire a production company to do it for you.

You say: “Wait. I’m doing the hiring? I don’t have a job. I don’t have any money.”

Here's an example of a professionally done video resume.

Professional Video Resume - Shelly

Youtube, the go-to site for all you ever wanted to see and learn how to do, is where many debut their employ-me-please visual resumes. Many are produced with misdirected ambition and can come off as cheesy and end up on the "what not to do" list. 

The video resume performance may get you exposure, but not necessarily the job. Expect to get feedback from the peanut gallery, a.k.a, the comment section.

Reviews such as, "really boring, " and "you can tell your reading." are some of the nicer comments.  Then there's the real professional feedback. Sexist comments such as "She's hot," were posted on the video resume of a professionally dressed and attractive woman looking for a job. 

Here is a video resume that has all the bells and whistles of a broadcast TV production.

This is an example of a self-produced video resume. It's well-intentioned, but runs too long and the production quality is poor.

All you really want your resume to do is get the employer's attention and entice him/her to want to meet you face-to-face. 

You're Hired!

It really is all about putting yourself in front of the right person.

If you manage to impress the right person with your resume, you may end up getting your dream job with relocation expenses paid in full. 

Watch the video resume that got an ambitious young woman hired, on the Ellen Degeneres Show.

Notice that Erica gets the job after her face-to-face interview with Ellen. So, be bold and creative but do it right. And make sure you deliver your resume to the right person.

1 comment:

Al C said...

I like the one that is a look i like product of That's thinking outside the box. LOL